This exterior lighting project aims for a car model in 2020, which turns out to be the Car Concept ET7 Preview presented at the Shanghai Auto show.
Car exterior lighting is a powerful interface for car branding and communication with the environment (other cars, other drivers, pedestrians),
My roles in this project were
Constrained by the current exterior lighting regulation, the current lighting scenarios can only focus on static use cases: When the car parks/starts/stops.
Some clips are created for understanding production bottlenecks. For example:
The following is developed in OctaneRender to reach “real-time”
These lighting designs were based on the metaphors and the research study based on exterior lighting communication. The perception and tranlsation of different lighting effcts need to have mapping with natural interaction. As this project focuses more on production cars, the lighting design emphasizes much on the branding effects and “fun” use cases.
If the car was a human, then the light would be like eyes.
Use cases were catogorized during the process
Selective demos were presented below
All the visual effects were created in Adobe After Effects / C4D / Unity for quickly exploring and generating transition. All the animations were reproduced with self developed tool to tranlsate len control timeline into production spreadsheet.
We also used Unity/Unreal to test the backlight/frontlight for generating the real feeling.